What is Instructional Design?

Instructional Design is the process of using our knowledge of how people learn to guide our choices of instructional sequences and strategies to meet the needs of the learners and desired learning outcomes.

Instructional Design can be applied to anything that involves Human Performance Improvement. The Instructional Designer is a learning expert who can use their knowledge of the principles of learning and instruction to find the optimal method of instruction. This means finding the most effective, appealing and cost-effective solution. The Instructional Designer analyses the instructional problem, the task, learning needs and learning environment. By clearly defining the learning objectives the Instructional Designer can sequence the content and choose strategies to meet the learning goals. These decisions are based on both knowledge of proven learning strategies and practical experience.

Research has shown that particular ways of delivering instructions are more effective than others. Different kinds of learning goals require different approaches to instruction. The Instructional Designer can determine the best instructional conditions or methods to deliver learning outcomes. The Instructional designer develops instructional strategies that are tailored to the learning objectives and the needs of the learners.

The Aim of Instructional Design

The aim of instructional design is to make the instructions effective, efficient, appealing and cost-effective. The instructional designer uses a variety of interactive media to improve learning and address learning objectives. Traditional face-to-face teaching methods can be enhanced by, or even replaced by innovative e-learning methods. The instructional designer is the expert in finding the right technology to support good pedagogy.

The Information Age is making new demands on us all. Education must find ways to face these new challenges. We can no longer see learners as empty vessels that can be filled with information. The information now resides out there, distributed across a vast network and shared between all people. The challenge now is to help people to use this information safely, wisely and productively as they adapt to a rapidly changing world. We need to prepare “students to learn, work and live successfully in a knowledge-based, global society” (Newhouse, 2002). The Instructional Designer is there to facilitate learning in this new epoch, The Knowledge Age.

Instructional Design, Educational Design or Learning Design

The terms Instructional Design, Educational Design and Learning Design can be used interchangeably. Learn more.

What Do Instructional Designers Do?

Instructional Designers draw on adult learning principles to design and develop effective learning programs. This encompasses a wide range of tasks, and will vary depending on the learning solution. We’ve summarised the key job tasks and responsibilities of Learning Designers.

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We’ve summarised some key skills and qualities that make a great Instructional Designer.

Instructional Design Australia (IDA) draws on the ADDIE model of Instructional Design when delivering its learning design services to clients across Australia. Watch the video below to learn more on how IDA apply the ADDIE model.

Instructional design is the process of applying our understanding of how people learn to drive our decisions of instructional strategies and sequences to meet learning needs. It’s the method of drawing on adult learning theory and instructional design models and principles, to create learning programs that most effectively help learners achieve the learning outcomes.

The aim of instructional design is to make learning effective, engaging, efficient and cost-effective.

The three major components of instructional design are:
1. Learning objective
2. Instructional activities
3. Assessment

Curriculum design is ‘what’ learners will learn, whereas instructional design is ‘how’ that will learn it. In other words, curriculum design refers to the knowledge and skills – the learning outcomes, while instructional design refers to the learning methods and experiences.

Exceptional Instructional Designers are learner-focused, creative and have excellent communication skills. They keep project on track, meet deadlines and maintain high quality standards. Instructional Designers are eager learners and constantly explore innovative and evidence-based strategies to improve their practice.

Embrace the freedom of working remotely or as a digital nomad.

Join a thriving industry, where your new skills are in demand! 21.7% projected job growth in 5 years (Seek, 2023)

Constantly expand your knowledge and skills in a dynamic role.

Make a meaningful impact by helping others to learn and grow.

Say goodbye to monotony - every project requires curiosity and new thinking.

Channel your creativity and problem-solving abilities into designing effective learning experiences.

Explore the versatility of freelancing or collaborating in a team.

Enjoy flexible hours that fit your lifestyle.

What Do Instructional Designers Do?

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What are the differences between Educational Design, Learning Design, and Instructional Design?

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Merrill's First Principles of Instruction

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Learning Design Courses and Templates

Participants will not only have learned about Instructional Design, they will have applied the knowledge and skills to create their own set of learning materials. Instructional Design Templates are included in every course.

Instructional Designer Placement

Flexible placement and engagement models to suit your organisations requirements. We have pool of experience Instructional Designers and Learning Designers ready to start your project.

Instructional Design and Learning Design

A comprehensive yet flexible instructional design service advising on course design, architecture and creating learning materials, including eLearning, to meet the learning objectives and the needs of the organisations.

Case studies

In-depth investigations of a single person, group, event, or community used to apply concepts, foster critical thinking and bridge the gap between theory and real-world application.

Powerpoint presentations

Slideshows using visuals to support facilitated sessions.

Embedding activity resources

Materials like flashcards, simulations, reflection questions, discussion questions and activities crafted to reinforce and cement concepts post-training.

Curriculum maps

Visual representations of course structures, mapping content and assessment tasks to learning outcomes.

Webinars

Live, web-based video sessions focusing on specific topics.

Role-playing activities

Interactive acting exercises mimicking real-world situations.

Quizzes and assessments

Tests to gauge understanding and retention against learning outcomes.

Quick reference guides (QRG)

Compact sheets or cards highlighting essential tips, such as software shortcuts or procedure reminders.

Peer pod activities

Small group exercises where learners collaborate, share insights and learn from each other's experiences.

Learning pathways

Structured routes guiding learners through a sequence of content.

Learning architectures

Visual representation of the overall structure and design of the end-to-end learning program, including learning outcomes, delivery methods and assessment tools.

Learner workbooks

Printed or digital materials with modules, exercises, activities and case studies to guide learners through content.

Leader kits

A collection of activities, team huddle sessions and discussion guides to facilitate group reflections or sessions to support learning transfer.

Job aids

Handy tools or references aiding performance on tasks.

High level designs

A ‘blueprint’ of the learning solution, including topics, timings, key activities, resources, learning materials to be developed and the evaluation strategy.

Diagrams

Flowcharts, decision trees, hierarchies and other diagrams to visually communicate complex processes or concepts.

Activity resources

Tools and materials facilitating hands-on experiences, enhancing engagement, and supporting practical skill application in learning.

Microlearning

Short, focused learning segments designed for quick consumption and immediate application of specific skills or knowledge.

Pre-work activities

Tasks like preliminary readings or online quizzes designed to prime learners for the main content.

Scenario-based activities

Real-world challenges mimicked for decision-making practice.

Feedback tools

Methods to collect and analyse learner feedback to refine and improve a program.

Coaching tools

Guides and templates to help coaches support their staff through effective coaching conversations.

Facilitator guides

Guides consisting of a program overview and session plan/s to support facilitators in teaching and delivering content.

Evaluation tools

Tools used to measure the effectiveness of a program.

Self-paced learning

Content and activities to be completed at a time and place that suits learners.

Je suis très heureux d’avoir trouvé Instructional Design Australia pour concevoir et développer notre programme d’apprentissage sur mesure. Nous souhaitions créer un programme composé d’apprentissage en ligne, d’ateliers en présentiel et de formation sur le terrain. IDA a réussi ! Nous sommes extrêmement satisfaits du produit final.

Emily

IDA dépasse constamment nos attentes. Leur approche centrée sur l’apprenant a rendu les programmes amusants et efficaces ! Nous avons reçu des commentaires exceptionnels de la part des participants. Merci IDA !

Avi

Ce fut un plaisir de travailler avec IDA : une excellente communication, une grande attention aux détails, des idées fantastiques pour un apprentissage pratique et engageant tout en respectant nos délais serrés. Nous sommes impatients de travailler avec l’IDA sur de futurs projets.

Giulia

Je recommande ce cours avec les séances de coaching à tout concepteur pédagogique souhaitant démarrer sa carrière ou améliorer ses compétences. Le coaching personnel et les retours approfondis m’ont apporté de la clarté et ont renforcé mes compétences. Cela a vraiment changé la donne pour moi.

Yvonne

Je venais tout juste de terminer une maîtrise en éducation des adultes et en éducation professionnelle lorsque j’ai obtenu un emploi en tant que premier concepteur pédagogique interne d’une entreprise. N’ayant que peu ou pas de modèles sur lesquels travailler, la boîte à outils ADDIE était une aubaine. Les modèles et guides de la boîte à outils sont complets, mais concis. Ils vous guident étape par étape tout au long du processus de conception de l’apprentissage – parfait pour quelqu’un ayant une expérience limitée dans le secteur de la formation et du développement. Je recommande fortement cette boîte à outils à toute personne débutant dans la conception pédagogique.

Richard

Je recommande la boîte à outils ADDIE à tout concepteur pédagogique qui recherche des modèles élégants et faciles à utiliser. J’ai reçu de nombreux compléments de mes clients depuis l’achat du Toolkit.

Priya